---
agentTools:
  projectIndex: https://support.outgrow.co/llms.txt
---

# Analyzing Data Collected Via Outgrow

[block:api-header]
{
  "type": "basic",
  "title": "1. What metrics to track?"
}
[/block]

When measuring the success of your quiz/calculator or in order to improve the conversion, there are a few metrics that you must evaluate regularly.

\###**1. Completion Rate**
This is the number of users who completed the calculator / number of users who started the calculator.

> ***Benchmark***
> A completion rate of  70% - 80% is good.

\###**2. Lead [Conversion Rate](https://outgrow.co/increase-conversions/)**
This is the number of leads generated / number of unique users who visited the calculator.

> ***Benchmark***
> If the results are gated i.e.  lead generation form appears before showing the results and there is an option to skip, then 25% - 30% is a good conversion rate. If the lead generation form appears on the results page (in the case of an offer), then a 10-12% conversion rate is considered good.

\###**3. Time Spent**
How much time people spend taking the quiz/calculator.

> ***Benchmark***
> This varies depending on the length of the quiz but a good target is \~ 1.5 minutes.

\###**4. Bounce Rate**
How many people do not click on the call to action on the landing page

> ***Benchmark***
> With the right copywriting, this number should be > 75%. In case it is lesser, it is recommended that  you AB test the wording.

\###**5. Click Through Rate**
How many people clicked on the call to action on the results page for further engagement.

> ***Benchmark***
> With the right CTA and/or offer, this number should be \~ 15-20%.

In addition to the main metrics outlined above, you must also evaluate other metrics like traffic source, user demographics, purchase conversion etc to ensure that you are hitting your organizational benchmarks.