Analyzing the data you collect using Outgrow using the Analyze section

Once you start promoting your Outgrow content using different channels, using the Analyze tab you can review the traffic and user details that you collect using your Outgrow content. You can review the detailed analytics for each content piece, and the Admins and Managers can access very granular detail of each visit on each content piece. Using the Analyze tab, you can:

A. View the events and the behavior of users on your content in the Analytics tab.
B. View metrics to see how your content is performing across devices, and regions.
C. Get detailed insights into the user responses for each content piece that you create.

This document will help you understand how the traffic can be analyzed using the Analyze section.

Analyzing traffic generated by your respective Outgrow content

1. Open the respective Outgrow content in Build mode, and then navigate to the Analyze tab.

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2. The date range for which the data is shown can be customized as per your requirement. Key metrics that you will be able to track from this section will be:

A. Visitors: Total visitors (including repeat visitors) to a content piece.
B. Starts: Total number of visitors that interact with a particular content piece.
C. Conversions: A conversion is counted every time a user fills up the lead generation form on a piece of content.
D. Conversion Rate: Conversion rate is the percentage of Total Conversions over Total Unique Visits.
E. Engagements: It is the sum of call-to-action clicks and social shares performed by the users.

3. From the Overview tab, you will also be able to track traffic-related details including:

A. Top Geographies.
B. Devices.
C. Traffic Sources.
D. Browsers.
E. Engagements.

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4. From the User Funnels section, you can review the overall quiz funnel or the question funnel with a breakdown of user inputs by option as shown in the screenshot below:

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NOTE: The great thing about this view is that you can easily see which specific options to each question and which specific outcomes/results were the most popular and by how much.

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Feel free to reach out to us at [email protected] in case you have any questions or concerns. We will be happy to assist you further.