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Analytics and User Funnels

Overview

Outgrow provides detailed analytics for each calculator. The admin and managers can access very granular details of each visit on each calculator.

✔ View the events and behavior of users on your calculator/ quiz in Google Analytics
✔ View metrics to see how your calculator is performing across devices, regions
✔ Get detailed insights into the user responses for each calculator

How do I access analytics for my calculators or quizzes?

To check the Analytics for a Calculator or a Quiz, click on Analytics in the header.

The dropdown shown in the following illustration shows a list of calculators and quizzes for which analytics is available. Select any calculator or quiz from drop-down to access its analytics.

Note: Each calculator and quiz needs to have some minimum data points before analytics can be shown.

The date range for which the data is shown can be changed. Click on the date range shown on the right side towards the center. Select the date range for which you want to display the analytics from the date picker. Click apply.

Key Metrics

Unique/ Total Visitors - Unique visitors are number of distinct individuals who visited a calculator

Total Visitors - Total visitors (including repeat visitors) to a calculator

Conversions - A conversion is counted every time a user fills up a lead generation form on a calculator.

Conversion Rate - Conversion rate is Total Conversions/ Total Unique Visits

Average Length of Visit - On average, how much time are visitors spending on the calculator

Average Responses - On average, how many questions are visitors answering on the calculator

User and Question Funnels

To preview more details about user and user funnels, click on user details and analyze it further. You can check the overall quiz funnel

Or a question funnel with a breakdown of user inputs by option as shown below. The great thing about this view is that you can easily see which specific options to each question and which specific outcomes/results were the most popular and by how much.

Updated about a year ago

Analytics and User Funnels


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