How to drive traffic to your Outgrow content

Building content on Outgrow is only the first step toward your marketing objectives, getting traffic is completely a different ball game about receiving those objectives. We have identified some of the growth hacks to spur some initial traffic, and here are a few growth hacks for you:

1. A genuine and fun Results Page: Have a fun and well-thought-out results page and let them share their results on Facebook. Remember they will only share if they are proud of the result or think it’s entertaining. Have the image that appears on Facebook be the result page of the user but the link should take them to the first page of your content. Add a featured image while configuring your content. This image will be used when people share your content on social media.

2. Share Links in Email and on Results Page: Have links shared with pre-drafted tweets and Facebook/Linkedin posts within the results page and on your email campaign promoting your content? Use tools like clicktotweet to add share links in the email. You can also ask the user to share the content on their social networks before revealing their results in order to get more social shares.

3. Recommending the content to others: As a part of the lead generation form, ask the user to recommend the calculator to a friend. You can add others or another email field in the lead generation form and ask for the email id of a Friend who might benefit from this calculator for a referral.

4. Search Engine Optimization for your content: Here are some handy tips to quickly optimize your content for search engines:

A. Meta description and SEO title should include the focus keywords
B. The keyword density in the meta description shouldn't be more than 8%
C. Adhere to the character limits for both the SEO title (55 characters) and meta description (160 characters)
D. Add pixels for Google Analytics and Facebook for proper tracking
E. You can read more about SEO here

Please feel free to reach out to us at [email protected] in case you have any questions or concerns, and we will be happy to assist you further.

What’s Next

Here are 3 sections with more information on Getting Traffic & marketing your calculator or quiz: