How to drive traffic to your Outgrow content

If you're using Outgrow to create content for your marketing objectives, you're off to a good start. However, just creating content isn't enough to achieve your goals - you also need to drive traffic to it. To help you with this, we've identified some growth hacks that you can use to boost your traffic.

  1. Create a Genuine and Fun Results Page: Your results page should be engaging and entertaining, so that people would want to share it on social media. To make sharing easier, configure your content to have a featured image that will appear when people share your content on social media. You can also use ClickToTweet to add share links to your email campaign.

  2. Share Links in Email and on Results Page: Pre-draft tweets and Facebook/LinkedIn posts can be shared on your results page and email campaign to promote your content. You can also ask users to share your content on social media before revealing their results to get more shares.

  3. Recommend Your Content to Others: Add a referral section to your lead generation form asking users to recommend your calculator to their friends. This can help you reach a wider audience and generate more leads.

  4. Optimize Your Content for Search Engines: Improving your search engine optimization (SEO) can help your content rank higher in search engine results pages (SERPs). Some handy tips for quick optimization include:

  • Including focus keywords in your meta description and SEO title
  • Keeping the keyword density in your meta description under 8%
  • Adhering to character limits for SEO title (55 characters) and meta description (160 characters)
  • Adding pixels for Google Analytics and Facebook for proper tracking

If you have any questions or concerns about using Outgrow or implementing these growth hacks, feel free to reach out to us at [email protected] - we are always happy to help.

What’s Next

Here are 3 sections with more information on Getting Traffic & marketing your calculator or quiz: