Using GTM to deploy Google Ads Conversion Tracking Tags

Google Ads conversion tracking lets you monitor valuable actions taken on your Outgrow content. By setting up conversion tracking with Google Tag Manager (GTM), you can optimize your Google Ads campaigns for the results that matter most to your business. To get started, you need to have access to:

A. An active Outgrow account
B. A Google Ads account
C. A Google Tag Manager account

Steps To Follow

A. Obtain Your Conversion Information

  1. In your Google Ads account, navigate to Tools & Settings > Conversions.
  2. Click the + button to create a new conversion action.
  3. Follow the prompts to define your conversion type and settings.
  4. Select the Use Google Tag Manager option. Copy the Conversion ID and Conversion Label.

B. Create a Conversion Linker Tag (Highly Recommended)

  1. In your GTM workspace, click Tags > New.
  2. Name your tag descriptively (e.g., "Google Ads Conversion Linker").
  3. Choose the Conversion Linker tag type. Click Triggering and select All Pages. Click Save.

C. Create Your Google Ads Conversion Tracking Tag

  1. In your GTM workspace, click Tags > New.
  2. Name your tag (e.g., "Outgrow - Google Ads Conversion").
  3. Select the Google Ads Conversion Tracking tag type.
  4. Paste the Conversion ID and Conversion Label you obtained earlier.
  5. Triggering:
    A. Create a custom trigger based on the Outgrow GTAG event you want to track (e.g., quiz completion, form submission).
    B. Optional: Configure Conversion Value, Order ID, and Currency Code as needed, using GTM variables where possible.
  6. Consider Enhanced Conversions (Optional): For improved privacy and tracking accuracy, learn about the "Enhanced Conversions" feature in Google Ads documentation.
  7. Test and Publish: Use GTM's Preview mode to test your tags before publishing. Check your Google Ads conversion reports to verify tracking is working.



A. Outgrow fires GTAG events to signal user actions. You'll use these events within GTM to create the conversion tracking triggers.

B. If you track order values, your website or app needs to generate Order IDs and make them accessible to GTM's data layer.

Feel free to reach out to us at [email protected] in case you have any questions.



If you want to capture the entire flow of customers through your site and include conversions from non-Google Ads sources in your conversion tracking reports, use Tag Manager to deploy Google Analytics across your entire site and then import your Analytics goals and transactions into Google Ads.