Lead Generation

Interactive Content has been proven to be most successful as a lead generation strategy.

On Outgrow, you can add a lead form On Welcome Screen, After Questions, Before Results, and On the Results page. You can add a lead generation form on the Welcome screen and gate your content.

Lead Generation on Welcome PageLead Generation on Welcome Page

Lead Generation on Welcome Page

You can customize the lead generation form by clicking on the Lead Generation icon on the right sidebar. Under the lead generation properties panel on the right side, you can choose where you'd like to place the lead form.
You can also customize the heading button text, fields, and placeholder for the fields to suit your context.

Here is what all can be done with the lead generation form on Outgrow.
You can customize the lead generation form by clicking on the Lead Generation icon on the right sidebar. Under the lead generation properties panel on the right side, you can choose where you'd like to place the lead form.

You can also customize the heading button text, fields, and placeholder for the fields to suit your context.

You can set a Thank You Message if your Lead generation form is on the Result page. Thank You message is displayed after the user submits the lead.

You can allow users to Skip the lead form as well by providing them a convenient Skip button.

You can also add a google location field for knowing your users geographical location.

You can also upload a CSV file for numbers codes or specific names if you know your set of audience or if you want to restrict the content to a certain number of people

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Keep in Mind

Depending on where you keep the lead generation form, certain properties may not be editable. For example, if the lead generation form is placed on the welcome screen, you may not be able to add a heading (as the welcome screen already has its own headline)

The fields help you capture user information in the Lead form. You can add as many fields as you want to the form. However, we encourage keeping it short.

You can now also restrict Duplicate leads by turning on Do not Allow Duplicate leads on Lead Generation settings. You can pick and choose which fields need to be checked to restrict duplicate. For example - for some businesses Email id de-dup is important whereas some businesses do not allow duplicate combination of Name Email pair.

Validate Email

With Outgrow you can restrict invalid emails using Email Validation on Lead Generation. This helps in improving deliver-ability and reducing Email bounce rate.

Emails are categorized as either "deliverable," "undeliverable," "risky," or "unknown." Here's what each means:

Types

Description

Personal Emails

This means the email address should not be in yahoo.com or gmail.com format, should not be in any personal email domains.

Disposable Email

Emails that have a temporary address that expires after a certain time period elapses. These can be restricted by checking the box.

Low Deliverability Emails

We will return an unknown result when we are unable to get a response from the recipient's mail server. These have low open rates and hence signal to ISPs that your recipients are not engaged with you, your brand, or your content.

Our Email validation disallows Risky Email addresses. Please note that Accept All, Disposable, and Role addresses are classified as Risky.

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Accept All

Some domains accept all email you to send to them, even if the email address is not valid. After an email is sent, the recipient mail server may silently discard the message or send a bounce message after the fact. Capturing an Accept All lead and the sending them emails may increase your bounce rates and/or lower your open rates. Therefore, use a degree of caution when sending to Accept All domains.

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Role email address

A role email is an address that's typically associated with a function (postmaster, support, sales, etc.) instead of a person. In some instances, mailing to a role address can lead to a decreased open rate and is generally advised against while sending marketing email.

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IMPORTANT NOTE

In the case when you show a lead gen form on the welcome screen, the notification email will be triggered using criteria, ie; 5 seconds multiplied by the number of questions.

In case of doubt or discussion, feel free to reach out to us at [email protected] in case you have any questions.