Passing Lead Form information to Outgrow & within Outgrow

Using Outgrow you now have the option to prefill fields in lead gen form using the information transferred as a part of the URL. The data can be easily parsed using a URL from your Marketing Automation Tool, CRM or from one Outgrow content piece to another content piece.

Steps to follow to set up the flow of information from 1 Outgrow Content piece to another

1. To pass the lead form details from 1 Outgrow content piece to another, enable the lead form in the first content piece.

2. Now on the results page, we will have to place the URL of the second calculator behind the CTA Redirect button.

3. The lead form parameters that you want to pass from the first calculator to the second one will have to be added in the CTA button URL itself. An example of this URL will be http://livec.outgrow.us/testcalculator?name={fullname}&email={email}.

NOTE: The (fullname} and {email} parameter mentioned here will only work when information is being sent from one Outgrow content piece to another Outgrow content piece. When data will be transferred from 3rd part tools, these variables will not work.

Steps to follow to set up the flow of information from a 3rd party tool to Outgrow

1. To pass the lead form details to your Outgrow content piece, we need to have the lead form enabled in the content piece.

2. Depending on the Marketing Automation Toop / CRM Tool that you use, you need to add the variables in the URL. The variable format that you need to use depends on the tool that you are sending the information from. For example, if you are sending the information from Click Funnels, the URL will look like https://live.outgrow.us/[email protected]&name=passedName.

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Important things to keep in mind

1. Even when the lead form details are passed using the URL, the Lead Gen form will show up in your Outgrow content piece, but the fields for which the details are being passed will get pre-filled.

2. We can only parse 4 parameters using the URL. These parameters are:

A. The parameter to pass the Email Address is 'email'.

B. The parameter to pass the First Name is 'fname'.

C. The parameter to pass the Last Name is 'lname'.

D. The parameter to pass the Full Name is 'name'.

3. If there are extra fields that are parsed in URL which are not there in the second calculator's lead form, then information for this field will also get transferred and saved but it will not be visible in the lead form.

4. In a case when there are multiple lead gen forms, information will be prefilled in all the lead gen forms.

Feel free to reach out to us at [email protected] or using the Chat window at the bottom of the page, and we will be happy to help you out.