JSON Payload Related Information

Use Outgrow quizzes and calculators which are designed for conversion and engagement and push the leads you have collected straight to a compatible web app or URL as soon as it’s submitted.

What is a webhook?

In general terms, a webhook is simply a notification sent over the web, which is triggered automatically whenever a specific event occurs.

Outgrow webhook notifications are sent via HTTP POST request, and the request body (containing the response data) is in JSON format.

What all information is a part of a JSON Payload

1. Static Information that is passed along as a part of Payload:

A. Trackers that get captured when passed along in URL

Captured Trackers
REFERRER
VIEWLD
TYPE
FEEDITEMID
TARGETID
LOC_INTEREST_MS
LOC_PHYSICAL_MS
MATCHTYPE
NETWORK
DEVICEMODEL
CREATIVE
UTM_SOURCE
UTM_MEDIUM
UTM_CAMPING
UTM_TERM
UTM_CINTENT
UTM_KEYWORD
GCLID
UTM_ADGROUP
TID
ADPOSITION
ACEID
TARGET
PLACEMENT

B. App details that get captured

App Details	Description
*APPID	Calculator/quiz ID
COMPANYID	Company Id to which app belongs
VISITORKEY	User visitor id created on opening app
CALCLEAD	User lead id created on submitting lead form
CALCULATOR	App name
SOURCE
CREATED_AT	Lead or Visit generated date
EVENT	Type of data 'LEADS' or 'VISITS'
COUNTRY	Country of user
CITY	City of user
REGION	Region of user
IP	IP address of user using app
REDO_COUNT

2. Dynamic information that is a part of the JSON payload

Field Name	Description
FULLNAME	Full name of the user
Email	Email address of the user
FNAME	First name of the user
LNAME	Last name of the user
TEL	Phone number of the user
Each Questions Respective Title
Each Questions Respective Answer
TOTAL_QUESTIONS	Number of questions in app
RESULT1	The result generated by app after all the questions are answered. The number of results varies as per the number created in-app

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