Customer FAQs | Outgrow - Best Tool for Marketer

What is interactive content?

Our interactive content pieces are fully customizable. The theme, logo, background image, questions, sections, all the text, call to action, and the final result can be customized to fit your use case. The Outgrow builder is very intuitive to use. You can choose from different inputs. Interactive content is a type of experience that engages your prospects by involving them in some sort of action. It's more than just passively consuming media, it's an immersive and engaging way of interacting with your audience. By setting up a two-way dialogue, interactive content adds value to your consumers and provides them with accurate, real-time results.

How does interactive content apply to my business?

Many marketers have realized the importance of engaging prospects instead of just selling to them, and they're increasingly using interactive content in their inbound marketing efforts. Even B2B marketers are starting to use interactive tools like calculators, quizzes, polls, and assessments to start conversations and add value for their buyers. Companies of all sizes, from SMBs to large enterprises like EMC, Cisco, Atmel, and Oracle, are using interactive content to add value for their customers.

What is the difference between a calculator and a quiz?

The main difference between a calculator and a quiz is that calculators use numerical formulas to show results, while quizzes use outcome mapping. With quizzes, you have outcomes mapped to different options, and the most selected outcome is shown as the final result. Calculators, on the other hand, have multiple results based on the chosen input.

Can I embed the content into my website/blog/app?

You can embed the content you create with Outgrow into your website or app. Outgrow integrates with Salesforce, Marketo, Hubspot, and over 500 other apps, both natively and through Zapier. You own the content you create on the platform, and we simply provide a platform and add the Outgrow watermark, which can be turned off based on your chosen plan.

Do you integrate with my CRM/marketing automation?

We offer integration with Salesforce, Marketo, Hubspot, and 500 other awesome apps.

How do integrations work?

We offer both native and Zapier-powered integrations. With Zapier, you can integrate with over 500 apps. We also provide native integration for tools like Salesforce, Mailchimp, Aweber, GetResponse, ActiveCampaign, Hubspot, Pardot, Marketo, etc.

Who owns the content?

You have complete ownership of the content you create. We simply provide a platform and add the Outgrow watermark to the content piece you create, which can be turned off anytime based on the plan you've chosen.

I am already using Google Analytics? Can I continue using it for content analytics as well?

Yes, it's possible to add your Google Analytics tracking ID to your calculator or quiz. To do this, you need to follow these steps - Go to Configure > General & SEO Settings > Google Analytics Tracking ID. By adding your tracking ID, you can keep track of user behavior and other events on your calculator or quiz using Google Analytics.

Will you build a content piece for me?

We're happy to help! Please feel free to contact your account manager or any customer success representative whenever you need assistance in creating an experience.

What happens if I hit the max leads/visits?

When your allocated quota for leads and visits is exhausted, we will send you a polite reminder to buy an add-on in order to continue tracking leads and visits for the given period. Don't worry, all your content pieces will still be accessible in this case; only the analytics tracking and integrations will halt till you buy the add-on.

Why are there some design limitations?

  1. We have already optimized our templates in a way that you don't have to play around too much or get bogged down with heavy customization.

  2. There is already a lot of scope for customizing the content pieces you create.

Is the content mobile-optimized?

Our templates are already optimized for easy use, with plenty of room for customization. Our content is also mobile-optimized and supports desktop and tablet views. You can embed your content pieces on HTML, WordPress, and Unbounce websites.

How does the embedding work?

We provide different embedding options for websites. The content pieces can be easily embedded on HTML, WordPress, and Unbounce websites. Jump to our tutorial on different embedding options in Outgrow to understand how to launch a calculator as a pop-up or embed a calculator in an iframe on your existing website.

How will this help increase lead gen/brand awareness/sales/traffic/etc?

Interactive content can help increase lead generation, brand awareness, sales, traffic, and more. By providing tailored answers to your prospect's specific needs, you can create content that adds value instead of just selling to them. Interactive content also has a higher chance of going viral, as it engages your customers and makes them feel like a part of the experience.

What kinds of companies do you typically work with?

Outgrow works with companies of all sizes and types, from SMBs to large enterprises, to help them create engaging interactive content that adds value for their customers.

How can I customize the content pieces?

To understand how to customize your content pieces, please read through the tutorial on how to use the Outgrow Builder to create interactive experiences.