Google Analytics And Outgrow Integration using Zapier

Learn how to integrate your Outgrow Interactive Content with Google Analytics.

For Zapier and Google Analytics users, who haven't signed up for Outgrow, you can sign up here and follow the instructions below. If you have any questions, please reach out to us via chat on the bottom right of the page.

Here's what you'll need to get started if you choose zapier:


  • Getting your accounts ready
  • Connecting your accounts 4e

Getting your accounts ready

To connect your Outgrow account to Google Analytics, you will need an active Outgrow account and a live content piece. For help getting started with Outgrow, click here.

Connecting your accounts

1. Navigate to the Zapier page where you can set up the Zap between Intercom and Outgrow and click on Connect Outgrow + Google Analytics button.

2. On the configuration page select the trigger that will be activated when a new lead is submitted in Outgrow.


3. In the next step, you need to connect your Outgrow account with Zapier. In case you have an existing Outgrow account connected with Zapier, you can choose that account, else you can add a new account.


4. To connect a new Outgrow account, you will need to plug in the API key for your account. You'll find the key under the API Key Heading in the Settings section of your Outgrow account.


5. Choose the calculator/quiz/poll/graded quiz that you wish to use from the drop-down.


6. Fetch sample leads from Outgrow to test whether or not the connection is successful.


7. In the next step choose the action that needs to be performed when a new lead is sent to Google Analytics.


8. To get started with Google Analytics on Zapier, first, you will need to click to connect your Google Analytics account to use with your Zap.


9. After clicking the “Connect an Account” button, you will now be asked to log into your Google Analytics account


10. As a final step, you will be asked to give Zapier permission to access your account. Click “Allow” to continue.


11. Once all the steps are done, your Google Analytics account will now be connected.


13. Click Save + Continue.

Now, test the Zap to make sure it works. Once you’re satisfied with the results, new entries from your selected Outgrow content piece will automatically get added in Google Analytics.

Note: If you ever want to change this Outgrow and Google Analytics integration, go to your Zapier dashboard and tweak anything you like.