Eloqua and Outgrow Integration

You can now push the leads you have collected using Outgrow experiences to Eloqua using our Outgrow - Eloqua integration.

Here's what you will need to get started:

  • An active Outgrow account

(In order to use this direct integration, you will need to have an Enterprise plan subscription on Outgrow and an Eloqua account.)

  • A valid Eloqua account with API access
  • A live Outgrow content piece

Steps to set up the integration

  1. Log in to your Outgrow account and open a live content piece for which you want to set up an integration with Eloqua. Once you are in the builder, navigate to the Integrations section in the Configure tab. Under Native Integrations, you will see Eloqua.
  1. Post clicking on the Configure Integration icon, an integration configuration window will open up. In this window, you will have to enter the required details and click on Authenticate With Eloqua.
Authenticate With Eloqua
  1. Once the authentication is done, you will get an option to Proceed with List or Proceed with Segment.

When you choose to add Outgrow Leads to a List

  1. When you choose to Proceed With List, in the first step you will be required to select the List in Eloqua to which you want the Leads to be added.

  2. Now you can proceed by mapping the fields.

add Outgrow Leads

Once you are done, click on Test Connection. In case you want to set up the Double Optin feature, you can do that in the last step. You can then click on Finish to save the configuration, and set the integration as live. Your Eloqua integration is now active.

When you choose to add Outgrow Leads to a Segment

  1. In case you have created a Segment in Outgrow to group leads using criteria such as Browser Type, Outcome Received, etc. you can map the Segment with a List in your Eloqua account.

  2. After clicking on Proceed with Segment, you can select the Segment from Outgrow and the List in Eloqua where you want to send the leads.
    Once done, you can click on Map Fields.


  1. You can set up multiple cases, i.e. you can select multiple segments and lists to pass on your leads to Eloqua from more than one segment.

  2. Under the If section, ie; Case 1, you will be specifying the segment in Outgrow that needs to be mapped, and under the Else section, ie; Case 2, you will specify the name of the list in which all the remaining leads will be added which do not meet the lead segregation criteria.

Test Connection

  1. After you are done with mapping, you can click on Test Connection. Now you can click on Save Conditions. In case you want to set up the Double Optin feature, you can do that in the last step. You can then click on Finish to save the configuration, and set the integration as Live. Your Eloqua integration is now active.

When you navigate to the integration dashboard, you will notice that the Active button will be toggled on for the Eloqua integration.



Leads from Outgrow can be transferred to a Contact or a Custom Object in Eloqua.

More Actions

Once the integration is configured and is active, you can navigate to the Eloqua block to see more actions that can be performed on Eloqua integration after it has been set up.

Re-configure- In case your Eloqua credentials have changed or you want to connect Outgrow with a different Eloqua account, then you will have to Reconfigure your Eloqua integration to continue getting Outgrow leads in your Eloqua account. If you have collected some leads on Outgrow but don't see them on Eloqua then you should definitely try to Reconfigure once to fix it yourself. If that doesn't help then drop us an email with your query at [email protected].

View Mapping- If you need to go over which fields you have mapped to configure your Outgrow-Eloqua integration, you can click on view mapping. you can then toggle between tabs to view the mapping across all fields.

Task History- This contains the list of all the leads sent to Eloqua. The leads which are in queue to be synced will have status Waiting and those which have failed to sync due to some reason will be shown as Failed. If due to some error in connection your leads from a content piece have not been sent to Eloqua then you can Sync the leads to your Eloqua account after re-configuring. All the leads which were not sent to your account will be sent to Eloqua when you sync. If for some reason, even after syncing you do not see your lead on your Eloqua account then reconfigure once and then Sync.

Deactivate- In case you don't want to send leads from a content piece to Eloqua, you can simply deactivate it.



  1. For every Outgrow content piece you create, you will have to activate or deactivate the integration from the Configuration section in the builder, in order to start or stop sending leads collected in Outgrow to Eloqua.

  2. Email field is a required field and needs to be mapped in order for the integration to be configured.

  3. Any custom field added in Eloqua will automatically show up in the mapping section in Outgrow.

In case you have any questions or concerns, please feel free to reach out to us at [email protected], and we will be happy to assist you further.