How to Create Audiences on Facebook based on Outgrow Events

The Facebook Pixel is a snippet of JavaScript code that allows you to track visitor activity on your website. It works by loading a small library of functions that you can use whenever a site visitor takes an action (called an event) that you want to track (called a conversion). Tracked conversions appear in the Facebook Ads Manager and in the Facebook Analytics dashboard, where they can be used to measure the effectiveness of your ads, to define custom audiences for ad targeting, for Dynamic AD Campaigns, and to analyze that effectiveness of your website's conversion funnels. This video will help you understand how to create Audiences in Facebook based on Outgrow Events.

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