Your calculator or quiz Promotion strategy will differ based on your Goals for creating the calculator. We have broadly divided the Promotion strategies to achieve following 3 Goals:

a. Lead Generation
b. Brand Awareness
c. Customer Engagement

Please note that some of these strategies will be common to two or more goals. We will go through the actions and resources for these goals one by one. You may jump ahead to the goal relevant to you.

Lead Generation

Outgrow's interactive calculators and quizzes increase conversion by up-to 30%. We highly recommend our users to follow these strategies to get the best conversion from their calculators and quizzes.

Action	Category	Resources
Host the calculator/quiz on your homepage	Interactive experience	https://support.outgrow.co/v1.0/docs/hosting-on-your-domain
Embed the calculator/quiz on your landing page	Interactive experience	https://support.outgrow.co/v1.0/docs/embedding-basics
Add a CTA on Calculator/quiz to redirect to your Landing page	Interactive experience	https://support.outgrow.co/v1.0/docs/results-calculators#section-result-settings
Publish it on the blog	Interactive experience	http://resources.outgrow.co/blog-conversion-optimization-calculators
Add high ranking keywords in SEO title, description to your calculator/quiz	Interactive experience	https://serps.com/tools/rank-checker/
Use high ranking keywords in your calculator/quiz questionnaire and title	Interactive experience	https://serps.com/tools/rank-checker/
Add Facebook pixel to your calculator/quiz	Social Media	https://support.outgrow.co/v1.0/docs/facebook-pixel-integration-for-calculator-and-quiz
Add Google Analytics pixel to your calculator/quiz	Conversion Tracking	https://support.outgrow.co/v1.0/docs/google-analytics-integration-for-calculator-and-quiz
Create a Facebook custom conversion	Social Media	https://www.facebook.com/business/help/434245993430255
Create Facebook Retargeting Campaigns	Social Media	https://www.facebook.com/business/learn/facebook-ads-reach-existing-customers
Exclude the audience which have already seen your calculator/ quiz Ad on Facebook using custom audience	Social Media	https://support.outgrow.co/v1.0/docs/facebook-pixel-integration-for-calculator-and-quiz#section-exclude-the-users-who-have-taken-the-quiz-or-calculator-from-your-campaigns
Post on Quora in relevant subjects	Social Media	https://blog.kissmetrics.com/quora-marketing-guide/
Share your calculator/quiz on Twitter	Social Media	https://support.outgrow.co/v1.0/docs/social-sharing
Share your calculator/quiz on Facebook	Social Media	https://support.outgrow.co/v1.0/docs/social-sharing
Join and post on relevant Facebook groups	Social Media	http://brandmakernews.com/business-brand/3561/the-25-facebook-groups-for-entrepreneurs.html
Join and post in relevant LinkedIn groups	Social Media	http://booleanblackbelt.com/2012/03/the-50-largest-linkedin-groups/
Promote calculator/quiz on LinkedIn	Social Media	https://support.outgrow.co/v1.0/docs/social-sharing
Post on Reddit in relevant Subreddits	Social Media	https://www.digitaltrends.com/web/best-subreddits/
Post on Google+ in relevant communities	Social Media	https://support.google.com/plus/answer/6320394?co=GENIE.Platform%3DDesktop&hl=en
Create and run PPC ads	Ads	https://www.wix.com/blog/2016/10/ppc-for-beginners-basic-guide-for-pay-per-click-advertising-2/
Run ads on LinkedIn	Ads	https://business.linkedin.com/marketing-solutions/how-to-advertise-on-linkedin
Run ads on Facebook	Ads	https://www.facebook.com/business/help/132037906870538
Create a list for sites accepting guest posts in your niche	Content	https://bloggerspassion.com/list-of-100-plus-blogs-that-allows-guest-blogging/
Pitch to them to write for them	Content	https://coschedule.com/blog/how-to-write-a-pitch-email/
Follow up on the pitch	Content	http://guestpost.com/blog/2016/09/follow-guest-pitches-annoying/
Write awesome content based on their guidelines	Content	http://www.copyblogger.com/successful-guest-blogging/
Syndicate your content to other sites and add calculator/quiz link to it	Content	https://www.quicksprout.com/the-complete-guide-to-building-your-blog-audience-chapter-8/
Repurpose your content for Medium and add calculator/quiz link to it	Content	https://ryanbattles.com/post/reposting-content
Embed the calculator or quiz in your post	Content	http://resources.outgrow.co/blog-conversion-optimization-calculators
Post in Yahoo groups	Social Media	https://in.groups.yahoo.com/neo
Post in niche forums	Social Media	http://www.alexa.com/topsites/category/News/Chats_and_Forums
Send emails to your database	Email Marketing	https://blog.hubspot.com/marketing/anatomy-email-outreach
Comment on relevant blogs and include a link to your calculator/quiz	Content	https://www.shoutmeloud.com/blog-commenting-guide-seo.html
Write a roundup post of viral calculators/quizzes and include link to your calculator/quiz	Content	https://www.quicksprout.com/university/how-to-create-an-expert-roundup-blog-post/
Run display ads on google ads network	Ads	https://support.outgrow.co/docs/iframe-inside-google-display-ads

Brand Awareness

Calculator and quizzes are really handy when your main goal in brand awareness. Provide users as much insights about your brand using questions on the quiz or calculator. Lay out results or recommendations on your calculator or quiz so as to help figure out the product offering most suitable for them. Let's see what are the actionable items for creating brand awareness through calculator or quizzes.

Action	Category	Resources
Host the calculator/quiz on your homepage	Interactive experience	Check this out
Embed the calculator/quiz on your landing page	Interactive experience	Check this out
Create questions which give users insights about your brand	Interactive experience	Check this out
Add a CTA on calculator/quiz to your landing page	Interactive experience	Check this out
Add social buttons on result page of calculator/quiz	Interactive experience	Check this out
Add SEO title, description to your calculator/quiz	Interactive experience	Check this out
Add your logo to the calculator/quiz linked to your website or blog	Interactive experience	Check this out
Add a disclaimer with link to your website or blog	Interactive experience	Check this out
Add Facebook pixel to your calculator/quiz	Conversion Optimization	Check this out
Add Google Analytics pixel to your calculator/quiz	Conversion Optimization	Check this out
Create a Facebook custom conversion	Social Media	Check this out
Create Facebook re targeting campaigns	Social Media	Check this out
Exclude the audience who has already seen your Ad on Facebook using custom audience	Social Media	Check this out
Post on Quora in relevant subjects	Social Media	Check this out
Share your calculator/quiz on Twitter	Social Media	Check this out
Share your calculator/quiz on Facebook	Social Media	Check this out
Join and post on relevant Facebook groups	Social Media	Check this out
Join and post in relevant LinkedIn groups	Social Media	Check this out
Promote calculator/quiz on LinkedIn	Social Media	Check this out
Post on Reddit in relevant subjects	Social Media	Check this out
Post on Google+ in relevant communities	Social Media	Check this out
Run Ads on Reditt	Ads	Check this out
Run Ads on Yahoo, Bing etc..	Ads	Check this out
Run a giveaway based on calculator or quiz scores	Others	Check this out
Share the calculator/quiz with influencers in your niche	Others	Check this out
Use Buffer to share your calculator/quiz multiple times	Social Media	Check this out
Update your Google+ profile with a link to your calculator/quiz	Social Media	Check this out
Update your email signature with a link to your calculator/quiz	Others	Check this out
Update your email signature of your team with a link to your calculator/quiz	Others	Check this out
Update your Skype profile with a link to your calculator/quiz	Others	Check this out
Update your Twitter bio with a link to your calculator/quiz	Social Media	Check this out
Do a cross-promotion with another site	Content	Check this out

Customer Engagement

Engaging customers and prospects is one of the major challenge faced by most businesses these days. Interactive experiences like calculator, quizzes and graded assessments come in to rescue business owners. These experiences keep the customers glued to your business and also provide business more insight about the customers while giving them qualified leads.

Action	Category	Resources
Run a giveaway based on calculator or quiz scores	Others	See this
Add link to your company social pages to the results page	Interactive Experiences	See this
Include company contact information on the results page	Interactive Experiences	See this
Customize calculator/quiz questionnaire to take customer feedback	Interactive Experiences	See this
Add link to a feedback/survey form to the results page	Others	See this
Host a webinar for the leads generated through calculator/quiz to provide more insights about your product/service	Others	See this
Add link to a video/YouTube channel link to the results page	Interactive Experiences	See this
Use relevant images and GIFs within your questionnaire to make quiz/calculator engaging	Interactive Experiences	See this
Set up a email marketing campaign for leads generated through calculator/quiz	Email Marketing	See this
Set up integrations to run marketing automation campaigns	Interactive Experiences	See this
Create Facebook re-targeting campaigns	Conversion Optimization	See this

Is there a specific goal in your mind? Something you want to do to promote your calculators which is not included here? We would love to hear your thoughts on this, please drop us a line at [email protected]