Promotion Checklist
Your calculator or quiz Promotion strategy will differ based on your Goals for creating the calculator. We have broadly divided the Promotion strategies to achieve following 3 Goals:
- a. Lead Generation
- b. Brand Awareness
- c. Customer Engagement
Please note that some of these strategies will be common to two or more goals. We will go through the actions and resources for these goals one by one. You may jump ahead to the goal relevant to you.
Lead Generation
Outgrow's interactive calculators and quizzes increase conversion by up-to 30%. We highly recommend our users to follow these strategies to get the best conversion from their calculators and quizzes.
Brand Awareness
Calculator and quizzes are really handy when your main goal in brand awareness. Provide users as much insights about your brand using questions on the quiz or calculator. Lay out results or recommendations on your calculator or quiz so as to help figure out the product offering most suitable for them. Let's see what are the actionable items for creating brand awareness through calculator or quizzes.
| Action | Category | Resources |
|---|---|---|
| Host the calculator/quiz on your homepage | Interactive experience | Check this out |
| Embed the calculator/quiz on your landing page | Interactive experience | Check this out |
| Create questions which give users insights about your brand | Interactive experience | Check this out |
| Add a CTA on calculator/quiz to your landing page | Interactive experience | Check this out |
| Add social buttons on result page of calculator/quiz | Interactive experience | Check this out |
| Add SEO title, description to your calculator/quiz | Interactive experience | Check this out |
| Add your logo to the calculator/quiz linked to your website or blog | Interactive experience | Check this out |
| Add a disclaimer with link to your website or blog | Interactive experience | Check this out |
| Add Facebook pixel to your calculator/quiz | Conversion Optimization | Check this out |
| Add Google Analytics pixel to your calculator/quiz | Conversion Optimization | Check this out |
| Create a Facebook custom conversion | Social Media | Check this out |
| Create Facebook re targeting campaigns | Social Media | Check this out |
| Exclude the audience who has already seen your Ad on Facebook using custom audience | Social Media | Check this out |
| Post on Quora in relevant subjects | Social Media | Check this out |
| Share your calculator/quiz on Twitter | Social Media | Check this out |
| Share your calculator/quiz on Facebook | Social Media | Check this out |
| Join and post on relevant Facebook groups | Social Media | Check this out |
| Join and post in relevant LinkedIn groups | Social Media | Check this out |
| Promote calculator/quiz on LinkedIn | Social Media | Check this out |
| Post on Reddit in relevant subjects | Social Media | Check this out |
| Post on Google+ in relevant communities | Social Media | Check this out |
| Run Ads on Reditt | Ads | Check this out |
| Run Ads on Yahoo, Bing etc.. | Ads | Check this out |
| Run a giveaway based on calculator or quiz scores | Others | Check this out |
| Share the calculator/quiz with influencers in your niche | Others | Check this out |
| Use Buffer to share your calculator/quiz multiple times | Social Media | Check this out |
| Update your Google+ profile with a link to your calculator/quiz | Social Media | Check this out |
| Update your email signature with a link to your calculator/quiz | Others | Check this out |
| Update your email signature of your team with a link to your calculator/quiz | Others | Check this out |
| Update your Skype profile with a link to your calculator/quiz | Others | Check this out |
| Update your Twitter bio with a link to your calculator/quiz | Social Media | Check this out |
| Do a cross-promotion with another site | Content | Check this out |
Customer Engagement
Engaging customers and prospects is one of the major challenge faced by most businesses these days. Interactive experiences like calculator, quizzes and graded assessments come in to rescue business owners. These experiences keep the customers glued to your business and also provide business more insight about the customers while giving them qualified leads.
| Action | Category | Resources |
|---|---|---|
| Run a giveaway based on calculator or quiz scores | Others | See this |
| Add link to your company social pages to the results page | Interactive Experiences | See this |
| Include company contact information on the results page | Interactive Experiences | See this |
| Customize calculator/quiz questionnaire to take customer feedback | Interactive Experiences | See this |
| Add link to a feedback/survey form to the results page | Others | See this |
| Host a webinar for the leads generated through calculator/quiz to provide more insights about your product/service | Others | See this |
| Add link to a video/YouTube channel link to the results page | Interactive Experiences | See this |
| Use relevant images and GIFs within your questionnaire to make quiz/calculator engaging | Interactive Experiences | See this |
| Set up a email marketing campaign for leads generated through calculator/quiz | Email Marketing | See this |
| Set up integrations to run marketing automation campaigns | Interactive Experiences | See this |
| Create Facebook re-targeting campaigns | Conversion Optimization | See this |
Is there a specific goal in your mind? Something you want to do to promote your calculators which is not included here? We would love to hear your thoughts on this, please drop us a line at [email protected]
Updated over 4 years ago