Promotion Checklist
Your calculator or quiz Promotion strategy will differ based on your Goals for creating the calculator. We have broadly divided the Promotion strategies to achieve following 3 Goals:
- a. Lead Generation
- b. Brand Awareness
- c. Customer Engagement
Please note that some of these strategies will be common to two or more goals. We will go through the actions and resources for these goals one by one. You may jump ahead to the goal relevant to you.
Lead Generation
Outgrow's interactive calculators and quizzes increase conversion by up-to 30%. We highly recommend our users to follow these strategies to get the best conversion from their calculators and quizzes.
Action | Category | Resources |
---|---|---|
Host the calculator/quiz on your homepage | Interactive experience | |
Embed the calculator/quiz on your landing page | Interactive experience | |
Add a CTA on Calculator/quiz to redirect to your Landing page | Interactive experience | https://support.outgrow.co/v1.0/docs/results-calculators#section-result-settings |
Publish it on the blog | Interactive experience | http://resources.outgrow.co/blog-conversion-optimization-calculators |
Add high ranking keywords in SEO title, description to your calculator/quiz | Interactive experience | |
Use high ranking keywords in your calculator/quiz questionnaire and title | Interactive experience | |
Add Facebook pixel to your calculator/quiz | Social Media | https://support.outgrow.co/v1.0/docs/facebook-pixel-integration-for-calculator-and-quiz |
Add Google Analytics pixel to your calculator/quiz | Conversion Tracking | https://support.outgrow.co/v1.0/docs/google-analytics-integration-for-calculator-and-quiz |
Create a Facebook custom conversion | Social Media | |
Create Facebook Retargeting Campaigns | Social Media | https://www.facebook.com/business/learn/facebook-ads-reach-existing-customers |
Exclude the audience which have already seen your calculator/ quiz Ad on Facebook using custom audience | Social Media | |
Post on Quora in relevant subjects | Social Media | |
Share your calculator/quiz on Twitter | Social Media | |
Share your calculator/quiz on Facebook | Social Media | |
Join and post on relevant Facebook groups | Social Media | http://brandmakernews.com/business-brand/3561/the-25-facebook-groups-for-entrepreneurs.html |
Join and post in relevant LinkedIn groups | Social Media | http://booleanblackbelt.com/2012/03/the-50-largest-linkedin-groups/ |
Promote calculator/quiz on LinkedIn | Social Media | |
Post on Reddit in relevant Subreddits | Social Media | |
Post on Google+ in relevant communities | Social Media | https://support.google.com/plus/answer/6320394?co=GENIE.Platform%3DDesktop&hl=en |
Create and run PPC ads | Ads | https://www.wix.com/blog/2016/10/ppc-for-beginners-basic-guide-for-pay-per-click-advertising-2/ |
Run ads on LinkedIn | Ads | https://business.linkedin.com/marketing-solutions/how-to-advertise-on-linkedin |
Run ads on Facebook | Ads | |
Create a list for sites accepting guest posts in your niche | Content | https://bloggerspassion.com/list-of-100-plus-blogs-that-allows-guest-blogging/ |
Pitch to them to write for them | Content | |
Follow up on the pitch | Content | http://guestpost.com/blog/2016/09/follow-guest-pitches-annoying/ |
Write awesome content based on their guidelines | Content | |
Syndicate your content to other sites and add calculator/quiz link to it | Content | https://www.quicksprout.com/the-complete-guide-to-building-your-blog-audience-chapter-8/ |
Repurpose your content for Medium and add calculator/quiz link to it | Content | |
Embed the calculator or quiz in your post | Content | http://resources.outgrow.co/blog-conversion-optimization-calculators |
Post in Yahoo groups | Social Media | |
Post in niche forums | Social Media | http://www.alexa.com/topsites/category/News/Chats_and_Forums |
Send emails to your database | Email Marketing | |
Comment on relevant blogs and include a link to your calculator/quiz | Content | |
Write a roundup post of viral calculators/quizzes and include link to your calculator/quiz | Content | https://www.quicksprout.com/university/how-to-create-an-expert-roundup-blog-post/ |
Run display ads on google ads network | Ads | https://support.outgrow.co/docs/iframe-inside-google-display-ads |
Brand Awareness
Calculator and quizzes are really handy when your main goal in brand awareness. Provide users as much insights about your brand using questions on the quiz or calculator. Lay out results or recommendations on your calculator or quiz so as to help figure out the product offering most suitable for them. Let's see what are the actionable items for creating brand awareness through calculator or quizzes.
Action | Category | Resources |
---|---|---|
Host the calculator/quiz on your homepage | Interactive experience | |
Embed the calculator/quiz on your landing page | Interactive experience | |
Create questions which give users insights about your brand | Interactive experience | |
Add a CTA on calculator/quiz to your landing page | Interactive experience | |
Add social buttons on result page of calculator/quiz | Interactive experience | |
Add SEO title, description to your calculator/quiz | Interactive experience | |
Add your logo to the calculator/quiz linked to your website or blog | Interactive experience | |
Add a disclaimer with link to your website or blog | Interactive experience | |
Add Facebook pixel to your calculator/quiz | Conversion Optimization | |
Add Google Analytics pixel to your calculator/quiz | Conversion Optimization | |
Create a Facebook custom conversion | Social Media | |
Create Facebook re targeting campaigns | Social Media | |
Exclude the audience who has already seen your Ad on Facebook using custom audience | Social Media | |
Post on Quora in relevant subjects | Social Media | |
Share your calculator/quiz on Twitter | Social Media | |
Share your calculator/quiz on Facebook | Social Media | |
Join and post on relevant Facebook groups | Social Media | |
Join and post in relevant LinkedIn groups | Social Media | |
Promote calculator/quiz on LinkedIn | Social Media | |
Post on Reddit in relevant subjects | Social Media | |
Post on Google+ in relevant communities | Social Media | |
Run Ads on Reditt | Ads | |
Run Ads on Yahoo, Bing etc.. | Ads | |
Run a giveaway based on calculator or quiz scores | Others | |
Share the calculator/quiz with influencers in your niche | Others | |
Use Buffer to share your calculator/quiz multiple times | Social Media | |
Update your Google+ profile with a link to your calculator/quiz | Social Media | |
Update your email signature with a link to your calculator/quiz | Others | |
Update your email signature of your team with a link to your calculator/quiz | Others | |
Update your Skype profile with a link to your calculator/quiz | Others | |
Update your Twitter bio with a link to your calculator/quiz | Social Media | |
Do a cross-promotion with another site | Content |
Customer Engagement
Engaging customers and prospects is one of the major challenge faced by most businesses these days. Interactive experiences like calculator, quizzes and graded assessments come in to rescue business owners. These experiences keep the customers glued to your business and also provide business more insight about the customers while giving them qualified leads.
Action | Category | Resources |
---|---|---|
Run a giveaway based on calculator or quiz scores | Others | |
Add link to your company social pages to the results page | Interactive Experiences | |
Include company contact information on the results page | Interactive Experiences | |
Customize calculator/quiz questionnaire to take customer feedback | Interactive Experiences | |
Add link to a feedback/survey form to the results page | Others | |
Host a webinar for the leads generated through calculator/quiz to provide more insights about your product/service | Others | |
Add link to a video/YouTube channel link to the results page | Interactive Experiences | |
Use relevant images and GIFs within your questionnaire to make quiz/calculator engaging | Interactive Experiences | |
Set up a email marketing campaign for leads generated through calculator/quiz | Email Marketing | |
Set up integrations to run marketing automation campaigns | Interactive Experiences | |
Create Facebook re-targeting campaigns | Conversion Optimization |
Is there a specific goal in your mind? Something you want to do to promote your calculators which is not included here? We would love to hear your thoughts on this, please drop us a line at [email protected]
Updated almost 4 years ago