Promotion Checklist

Your calculator or quiz Promotion strategy will differ based on your Goals for creating the calculator. We have broadly divided the Promotion strategies to achieve following 3 Goals:

  • a. Lead Generation
  • b. Brand Awareness
  • c. Customer Engagement

Please note that some of these strategies will be common to two or more goals. We will go through the actions and resources for these goals one by one. You may jump ahead to the goal relevant to you.

Lead Generation

Outgrow's interactive calculators and quizzes increase conversion by up-to 30%. We highly recommend our users to follow these strategies to get the best conversion from their calculators and quizzes.

Action

Category

Resources

Host the calculator/quiz on your homepage

Interactive experience

https://support.outgrow.co/v1.0/docs/hosting-on-your-domain

Embed the calculator/quiz on your landing page

Interactive experience

https://support.outgrow.co/v1.0/docs/embedding-basics

Add a CTA on Calculator/quiz to redirect to your Landing page

Interactive experience

https://support.outgrow.co/v1.0/docs/results-calculators#section-result-settings

Publish it on the blog

Interactive experience

http://resources.outgrow.co/blog-conversion-optimization-calculators

Add high ranking keywords in SEO title, description to your calculator/quiz

Interactive experience

https://serps.com/tools/rank-checker/

Use high ranking keywords in your calculator/quiz questionnaire and title

Interactive experience

https://serps.com/tools/rank-checker/

Add Facebook pixel to your calculator/quiz

Social Media

https://support.outgrow.co/v1.0/docs/facebook-pixel-integration-for-calculator-and-quiz

Add Google Analytics pixel to your calculator/quiz

Conversion Tracking

https://support.outgrow.co/v1.0/docs/google-analytics-integration-for-calculator-and-quiz

Create a Facebook custom conversion

Social Media

https://www.facebook.com/business/help/434245993430255

Create Facebook Retargeting Campaigns

Social Media

https://www.facebook.com/business/learn/facebook-ads-reach-existing-customers

Exclude the audience which have already seen your calculator/ quiz Ad on Facebook using custom audience

Social Media

https://support.outgrow.co/v1.0/docs/facebook-pixel-integration-for-calculator-and-quiz#section-exclude-the-users-who-have-taken-the-quiz-or-calculator-from-your-campaigns

Post on Quora in relevant subjects

Social Media

https://blog.kissmetrics.com/quora-marketing-guide/

Share your calculator/quiz on Twitter

Social Media

https://support.outgrow.co/v1.0/docs/social-sharing

Share your calculator/quiz on Facebook

Social Media

https://support.outgrow.co/v1.0/docs/social-sharing

Join and post on relevant Facebook groups

Social Media

http://brandmakernews.com/business-brand/3561/the-25-facebook-groups-for-entrepreneurs.html

Join and post in relevant LinkedIn groups

Social Media

http://booleanblackbelt.com/2012/03/the-50-largest-linkedin-groups/

Promote calculator/quiz on LinkedIn

Social Media

https://support.outgrow.co/v1.0/docs/social-sharing

Post on Reddit in relevant Subreddits

Social Media

https://www.digitaltrends.com/web/best-subreddits/

Post on Google+ in relevant communities

Social Media

https://support.google.com/plus/answer/6320394?co=GENIE.Platform%3DDesktop&hl=en

Create and run PPC ads

Ads

https://www.wix.com/blog/2016/10/ppc-for-beginners-basic-guide-for-pay-per-click-advertising-2/

Run ads on LinkedIn

Ads

https://business.linkedin.com/marketing-solutions/how-to-advertise-on-linkedin

Run ads on Facebook

Ads

https://www.facebook.com/business/help/132037906870538

Create a list for sites accepting guest posts in your niche

Content

https://bloggerspassion.com/list-of-100-plus-blogs-that-allows-guest-blogging/

Pitch to them to write for them

Content

https://coschedule.com/blog/how-to-write-a-pitch-email/

Follow up on the pitch

Content

http://guestpost.com/blog/2016/09/follow-guest-pitches-annoying/

Write awesome content based on their guidelines

Content

http://www.copyblogger.com/successful-guest-blogging/

Syndicate your content to other sites and add calculator/quiz link to it

Content

https://www.quicksprout.com/the-complete-guide-to-building-your-blog-audience-chapter-8/

Repurpose your content for Medium and add calculator/quiz link to it

Content

https://ryanbattles.com/post/reposting-content

Embed the calculator or quiz in your post

Content

http://resources.outgrow.co/blog-conversion-optimization-calculators

Post in Yahoo groups

Social Media

https://in.groups.yahoo.com/neo

Post in niche forums

Social Media

http://www.alexa.com/topsites/category/News/Chats_and_Forums

Send emails to your database

Email Marketing

https://blog.hubspot.com/marketing/anatomy-email-outreach

Comment on relevant blogs and include a link to your calculator/quiz

Content

https://www.shoutmeloud.com/blog-commenting-guide-seo.html

Write a roundup post of viral calculators/quizzes and include link to your calculator/quiz

Content

https://www.quicksprout.com/university/how-to-create-an-expert-roundup-blog-post/

Run display ads on google ads network

Ads

https://support.outgrow.co/docs/iframe-inside-google-display-ads

Brand Awareness

Calculator and quizzes are really handy when your main goal in brand awareness. Provide users as much insights about your brand using questions on the quiz or calculator. Lay out results or recommendations on your calculator or quiz so as to help figure out the product offering most suitable for them. Let's see what are the actionable items for creating brand awareness through calculator or quizzes.

Action

Category

Resources

Host the calculator/quiz on your homepage

Interactive experience

Check this out

Embed the calculator/quiz on your landing page

Interactive experience

Check this out

Create questions which give users insights about your brand

Interactive experience

Check this out

Add a CTA on calculator/quiz to your landing page

Interactive experience

Check this out

Add social buttons on result page of calculator/quiz

Interactive experience

Check this out

Add SEO title, description to your calculator/quiz

Interactive experience

Check this out

Add your logo to the calculator/quiz linked to your website or blog

Interactive experience

Check this out

Add a disclaimer with link to your website or blog

Interactive experience

Check this out

Add Facebook pixel to your calculator/quiz

Conversion Optimization

Check this out

Add Google Analytics pixel to your calculator/quiz

Conversion Optimization

Check this out

Create a Facebook custom conversion

Social Media

Check this out

Create Facebook re targeting campaigns

Social Media

Check this out

Exclude the audience who has already seen your Ad on Facebook using custom audience

Social Media

Check this out

Post on Quora in relevant subjects

Social Media

Check this out

Share your calculator/quiz on Twitter

Social Media

Check this out

Share your calculator/quiz on Facebook

Social Media

Check this out

Join and post on relevant Facebook groups

Social Media

Check this out

Join and post in relevant LinkedIn groups

Social Media

Check this out

Promote calculator/quiz on LinkedIn

Social Media

Check this out

Post on Reddit in relevant subjects

Social Media

Check this out

Post on Google+ in relevant communities

Social Media

Check this out

Run Ads on Reditt

Ads

Check this out

Run Ads on Yahoo, Bing etc..

Ads

Check this out

Run a giveaway based on calculator or quiz scores

Others

Check this out

Share the calculator/quiz with influencers in your niche

Others

Check this out

Use Buffer to share your calculator/quiz multiple times

Social Media

Check this out

Update your Google+ profile with a link to your calculator/quiz

Social Media

Check this out

Update your email signature with a link to your calculator/quiz

Others

Check this out

Update your email signature of your team with a link to your calculator/quiz

Others

Check this out

Update your Skype profile with a link to your calculator/quiz

Others

Check this out

Update your Twitter bio with a link to your calculator/quiz

Social Media

Check this out

Do a cross-promotion with another site

Content

Check this out

Customer Engagement

Engaging customers and prospects is one of the major challenge faced by most businesses these days. Interactive experiences like calculator, quizzes and graded assessments come in to rescue business owners. These experiences keep the customers glued to your business and also provide business more insight about the customers while giving them qualified leads.

Action

Category

Resources

Run a giveaway based on calculator or quiz scores

Others

See this

Add link to your company social pages to the results page

Interactive Experiences

See this

Include company contact information on the results page

Interactive Experiences

See this

Customize calculator/quiz questionnaire to take customer feedback

Interactive Experiences

See this

Add link to a feedback/survey form to the results page

Others

See this

Host a webinar for the leads generated through calculator/quiz to provide more insights about your product/service

Others

See this

Add link to a video/YouTube channel link to the results page

Interactive Experiences

See this

Use relevant images and GIFs within your questionnaire to make quiz/calculator engaging

Interactive Experiences

See this

Set up a email marketing campaign for leads generated through calculator/quiz

Email Marketing

See this

Set up integrations to run marketing automation campaigns

Interactive Experiences

See this

Create Facebook re-targeting campaigns

Conversion Optimization

See this

Is there a specific goal in your mind? Something you want to do to promote your calculators which is not included here? We would love to hear your thoughts on this, please drop us a line at [email protected]