Promotion Checklist

Your calculator or quiz Promotion strategy will differ based on your Goals for creating the calculator. We have broadly divided the Promotion strategies to achieve following 3 Goals:

  • a. Lead Generation
  • b. Brand Awareness
  • c. Customer Engagement

Please note that some of these strategies will be common to two or more goals. We will go through the actions and resources for these goals one by one. You may jump ahead to the goal relevant to you.

Lead Generation

Outgrow's interactive calculators and quizzes increase conversion by up-to 30%. We highly recommend our users to follow these strategies to get the best conversion from their calculators and quizzes.

ActionCategoryResources
Host the calculator/quiz on your homepageInteractive experiencehttps://support.outgrow.co/v1.0/docs/hosting-on-your-domain
Embed the calculator/quiz on your landing pageInteractive experiencehttps://support.outgrow.co/v1.0/docs/embedding-basics
Add a CTA on Calculator/quiz to redirect to your Landing pageInteractive experiencehttps://support.outgrow.co/v1.0/docs/results-calculators#section-result-settings
Publish it on the blogInteractive experiencehttp://resources.outgrow.co/blog-conversion-optimization-calculators
Add high ranking keywords in SEO title, description to your calculator/quizInteractive experiencehttps://serps.com/tools/rank-checker/
Use high ranking keywords in your calculator/quiz questionnaire and titleInteractive experiencehttps://serps.com/tools/rank-checker/
Add Facebook pixel to your calculator/quizSocial Mediahttps://support.outgrow.co/v1.0/docs/facebook-pixel-integration-for-calculator-and-quiz
Add Google Analytics pixel to your calculator/quizConversion Trackinghttps://support.outgrow.co/v1.0/docs/google-analytics-integration-for-calculator-and-quiz
Create a Facebook custom conversionSocial Mediahttps://www.facebook.com/business/help/434245993430255
Create Facebook Retargeting CampaignsSocial Mediahttps://www.facebook.com/business/learn/facebook-ads-reach-existing-customers
Exclude the audience which have already seen your calculator/ quiz Ad on Facebook using custom audienceSocial Mediahttps://support.outgrow.co/v1.0/docs/facebook-pixel-integration-for-calculator-and-quiz#section-exclude-the-users-who-have-taken-the-quiz-or-calculator-from-your-campaigns
Post on Quora in relevant subjectsSocial Mediahttps://blog.kissmetrics.com/quora-marketing-guide/
Share your calculator/quiz on TwitterSocial Mediahttps://support.outgrow.co/v1.0/docs/social-sharing
Share your calculator/quiz on FacebookSocial Mediahttps://support.outgrow.co/v1.0/docs/social-sharing
Join and post on relevant Facebook groupsSocial Mediahttp://brandmakernews.com/business-brand/3561/the-25-facebook-groups-for-entrepreneurs.html
Join and post in relevant LinkedIn groupsSocial Mediahttp://booleanblackbelt.com/2012/03/the-50-largest-linkedin-groups/
Promote calculator/quiz on LinkedInSocial Mediahttps://support.outgrow.co/v1.0/docs/social-sharing
Post on Reddit in relevant SubredditsSocial Mediahttps://www.digitaltrends.com/web/best-subreddits/
Post on Google+ in relevant communitiesSocial Mediahttps://support.google.com/plus/answer/6320394?co=GENIE.Platform%3DDesktop&hl=en
Create and run PPC adsAdshttps://www.wix.com/blog/2016/10/ppc-for-beginners-basic-guide-for-pay-per-click-advertising-2/
Run ads on LinkedInAdshttps://business.linkedin.com/marketing-solutions/how-to-advertise-on-linkedin
Run ads on FacebookAdshttps://www.facebook.com/business/help/132037906870538
Create a list for sites accepting guest posts in your nicheContenthttps://bloggerspassion.com/list-of-100-plus-blogs-that-allows-guest-blogging/
Pitch to them to write for themContenthttps://coschedule.com/blog/how-to-write-a-pitch-email/
Follow up on the pitchContenthttp://guestpost.com/blog/2016/09/follow-guest-pitches-annoying/
Write awesome content based on their guidelinesContenthttp://www.copyblogger.com/successful-guest-blogging/
Syndicate your content to other sites and add calculator/quiz link to itContenthttps://www.quicksprout.com/the-complete-guide-to-building-your-blog-audience-chapter-8/
Repurpose your content for Medium and add calculator/quiz link to itContenthttps://ryanbattles.com/post/reposting-content
Embed the calculator or quiz in your postContenthttp://resources.outgrow.co/blog-conversion-optimization-calculators
Post in Yahoo groupsSocial Mediahttps://in.groups.yahoo.com/neo
Post in niche forumsSocial Mediahttp://www.alexa.com/topsites/category/News/Chats_and_Forums
Send emails to your databaseEmail Marketinghttps://blog.hubspot.com/marketing/anatomy-email-outreach
Comment on relevant blogs and include a link to your calculator/quizContenthttps://www.shoutmeloud.com/blog-commenting-guide-seo.html
Write a roundup post of viral calculators/quizzes and include link to your calculator/quizContenthttps://www.quicksprout.com/university/how-to-create-an-expert-roundup-blog-post/
Run display ads on google ads networkAdshttps://support.outgrow.co/docs/iframe-inside-google-display-ads

Brand Awareness

Calculator and quizzes are really handy when your main goal in brand awareness. Provide users as much insights about your brand using questions on the quiz or calculator. Lay out results or recommendations on your calculator or quiz so as to help figure out the product offering most suitable for them. Let's see what are the actionable items for creating brand awareness through calculator or quizzes.

ActionCategoryResources
Host the calculator/quiz on your homepageInteractive experienceCheck this out
Embed the calculator/quiz on your landing pageInteractive experienceCheck this out
Create questions which give users insights about your brandInteractive experienceCheck this out
Add a CTA on calculator/quiz to your landing pageInteractive experienceCheck this out
Add social buttons on result page of calculator/quizInteractive experienceCheck this out
Add SEO title, description to your calculator/quizInteractive experienceCheck this out
Add your logo to the calculator/quiz linked to your website or blogInteractive experienceCheck this out
Add a disclaimer with link to your website or blogInteractive experienceCheck this out
Add Facebook pixel to your calculator/quizConversion OptimizationCheck this out
Add Google Analytics pixel to your calculator/quizConversion OptimizationCheck this out
Create a Facebook custom conversionSocial MediaCheck this out
Create Facebook re targeting campaignsSocial MediaCheck this out
Exclude the audience who has already seen your Ad on Facebook using custom audienceSocial MediaCheck this out
Post on Quora in relevant subjectsSocial MediaCheck this out
Share your calculator/quiz on TwitterSocial MediaCheck this out
Share your calculator/quiz on FacebookSocial MediaCheck this out
Join and post on relevant Facebook groupsSocial MediaCheck this out
Join and post in relevant LinkedIn groupsSocial MediaCheck this out
Promote calculator/quiz on LinkedInSocial MediaCheck this out
Post on Reddit in relevant subjectsSocial MediaCheck this out
Post on Google+ in relevant communitiesSocial MediaCheck this out
Run Ads on RedittAdsCheck this out
Run Ads on Yahoo, Bing etc..AdsCheck this out
Run a giveaway based on calculator or quiz scoresOthersCheck this out
Share the calculator/quiz with influencers in your nicheOthersCheck this out
Use Buffer to share your calculator/quiz multiple timesSocial MediaCheck this out
Update your Google+ profile with a link to your calculator/quizSocial MediaCheck this out
Update your email signature with a link to your calculator/quizOthersCheck this out
Update your email signature of your team with a link to your calculator/quizOthersCheck this out
Update your Skype profile with a link to your calculator/quizOthersCheck this out
Update your Twitter bio with a link to your calculator/quizSocial MediaCheck this out
Do a cross-promotion with another siteContentCheck this out

Customer Engagement

Engaging customers and prospects is one of the major challenge faced by most businesses these days. Interactive experiences like calculator, quizzes and graded assessments come in to rescue business owners. These experiences keep the customers glued to your business and also provide business more insight about the customers while giving them qualified leads.

ActionCategoryResources
Run a giveaway based on calculator or quiz scoresOthersSee this
Add link to your company social pages to the results pageInteractive ExperiencesSee this
Include company contact information on the results pageInteractive ExperiencesSee this
Customize calculator/quiz questionnaire to take customer feedbackInteractive ExperiencesSee this
Add link to a feedback/survey form to the results pageOthersSee this
Host a webinar for the leads generated through calculator/quiz to provide more insights about your product/serviceOthersSee this
Add link to a video/YouTube channel link to the results pageInteractive ExperiencesSee this
Use relevant images and GIFs within your questionnaire to make quiz/calculator engagingInteractive ExperiencesSee this
Set up a email marketing campaign for leads generated through calculator/quizEmail MarketingSee this
Set up integrations to run marketing automation campaignsInteractive ExperiencesSee this
Create Facebook re-targeting campaignsConversion OptimizationSee this

Is there a specific goal in your mind? Something you want to do to promote your calculators which is not included here? We would love to hear your thoughts on this, please drop us a line at [email protected]


What’s Next