Mailerlite and Outgrow Integration

You can now push the leads you have collected using Outgrow experiences to Mailerlite using our Outgrow - Mailerlite integration.

Here's what you will need to get started:

  • An Outgrow account

(Freelancer and Essential plans include limited Integration through which you can sync lead details to Mailerlite, whereas Business and Enterprise plans include loaded integration which allows mapping all the fields including questions and responses from a content piece to Mailerlite.)

  • A valid Mailerlite account with API access
  • A live Outgrow calculator or quiz

Steps to set up the integration-

  1. Log in to your Outgrow account and open a live content piece for which you want to set up an integration with Mailerlite. Once you are in the builder, navigate to the Integrations section in the Configure tab. Under Native Integrations, you will see Mailerlite.
  1. Post clicking on the Configure Integration icon, an integration configuration window will open up. In this window, you will have to enter the required details and click on Authenticate With Mailerlite.

NOTE:

To find the API Key, navigate to Integrations settings>> Developer API. Click on ‘Use’ and copy the API Key from the next screen as shown below.

  1. Once the authentication is done, you will get an option to Proceed with Group or Proceed with Segment.

When you choose to add Outgrow Leads to a Group

  1. When you choose to Proceed With Group, in the first step you will be required to select the Group in Mailerlite to which you want the Leads to be added.
  1. Now you can proceed by mapping the fields.

Once you are done, click on Test Connection. In case you want to set up the Double Optin feature, you can do that in the last step. You can then click on Finish to save the configuration, and set the integration as live. Your Mailerlite integration is now active.

When you choose to add Outgrow Leads to a Segment

  1. In case you have created a Segment in Outgrow to group leads using criteria such as Browser Type, Outcome Received, etc. you can map the Segment with a Group in your Mailerlite account.

  2. After clicking on Proceed with Segment, you can select the Segment from Outgrow and the Group in Mailerlite where you want to send the leads.

Once done, you can click on Map Fields.

NOTE:

  1. You can set up multiple cases, i.e. you can select multiple segments and groups to pass on your leads to Mailerlite from more than one segment.

  2. Under the If section, ie; Case 1, you will be specifying the segment in Outgrow that needs to be mapped, and under the Else section, ie; Case 2, you will specify the name of the group in which all the remaining leads will be added which do not meet the lead segregation criteria.

  1. After you are done with mapping, you can click on Test Connection. Now you can click on Save Conditions. In case you want to set up the Double Optin feature, you can do that in the last step. You can then click on Finish to save the configuration, and set the integration as Live. Your Mailerlite integration is now active.

NOTE:
When you will navigate to the integration dashboard, you will notice that the Active button will be toggled on for the Mailerlite integration.

More Actions

Once the integration is configured and is active, you can navigate to the Mailerlite block to see more actions that can be performed on Mailerlite integration after it has been set up.

Re-configure- In case your Mailerlite credentials have changed or you want to connect Outgrow with a different Mailerlite account, then you will have to Reconfigure your Mailerlite integration to continue getting Outgrow leads in your Mailerlite account. If you have collected some leads on Outgrow but don't see them on Mailerlite then you should definitely try to Reconfigure once to fix it yourself. If that doesn't help then drop us an email with your query at [email protected]

View Mapping- If you need to go over which fields you have mapped to configure your Outgrow-Mailerlite integration, you can click on view mapping. you can then toggle between tabs to view the mapping across all fields.

Task History- This contains the list of all the leads sent to Mailerlite. The leads which are in queue to be synced will have status Waiting and those which have failed to sync due to some reason will be shown as Failed. If due to some error in connection your leads from a content piece have not been sent to Mailerlite then you can Sync the leads to your Mailerlite account after re-configuring. All the leads which were not sent to your account will be sent to Mailerlite when you sync. If for some reason, even after syncing you do not see your lead on your Mailerlite account then reconfigure once and then Sync.

Deactivate- In case you don't want to send leads from a content piece to Mailerlite, you can simply deactivate it.

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Important

  1. For every Outgrow content piece you create, you will have to activate or deactivate the integration from the Configuration section in the builder, in order to start or stop sending leads collected in Outgrow to Mailerlite.

  2. Any custom field added in Mailerlite will automatically show up in the mapping section in Outgrow.

In case you have any questions or concerns, please feel free to reach out to us at [email protected], and we will be happy to assist you further.