Big Cartel Integration: Save new leads from Outgrow in Big Cartel

Learn how to integrate your Outgrow calculator or quiz with Big Cartel using our Zapier integration.

If you want to create or update the contact info of leads generated through your Outgrow calculator/quiz with Big Cartel, you can use our integration via or Zapier.

Here's what you'll need to get started if you choose zapier:


  • Getting your accounts ready
  • Connecting your accounts

Getting your accounts ready

To connect your Outgrow account to Big Cartel Simple, you will need an active Outgrow account, and a live calculator or quiz. For help getting started with Outgrow, click here. For more information on how to get started with Big Cartel on Zapier, you can start here.

Connecting your accounts

Click here to save new leads from Outgrow as new leads to Big Cartel.

1. Choose your Outgrow account from the list of accounts, or connect a new

2. To connect a new Outgrow account you will need to plug-in the API key of your account. You'll find the key under the API Key Heading in the Settings section of your Outgrow account.


3. Choose the calculator/quiz that you wish to use from the drop-down.


4. Choose your Big Cartel account from the list of accounts, or connect a new account.


5. Then select what type of action you would like to happen in Big Cartel when a new lead is created in Outgrow. In most cases you choose the Create or Update lead or Contact action.

6. In the Big Cartel Last Name field, select the corresponding Outgrow calculator/quiz field from the drop-down menu. Similarly, map other fields from Big Cartel to corresponding fields from the Outgrow calculator or quiz.

Note that Outgrow allows you to map many fields so you can see a wide range of options below. To view the options that are available click the icon on the right side of the input field. Usually you will map the email field, the name field and the Source field (in this case would be outgrow) but you can also map the UTM source and other UTM fields, which signals the source of the traffic that came to outgrow. Other common fields to map include the Result values, the Calculator name, responses to certain questions and City information so that you can assign the lead to sales people based on their territory.

Pro Tip 1: if you cant find the field you want in the drop down you can use the search field that appears right above all the options.

Pro Tip 2: Make sure that the field types in Big Cartel are text input or string fields so that there is no mismatch between the field types.

Pro Tip 3: Any custom field added to Big Cartel will appear here. For example if a specific question in the calculator is about marketing budget but you dont have a field in Big Cartel for marketing budget you can create a custom field and then map the response to that question in Outgrow to the custom field in Big Cartel.

7. Click Save + Finish.

Now, test the Zap to make sure it works. Once you’re satisfied with the results, new entries from your selected Outgrow calculator or quiz will automatically create a corresponding Big Cartel lead.

Note: If you ever want to change this Outgrow and Big Cartel integration, just go to your Zapier dashboard and tweak anything you'd like.