Using Call To Action Functionality on Your Outgrow Results page

After adding information to the Results page, it's important to add a clear Call To Action (CTA) button to direct users to your website or enable Social Share. Here's how you can configure the CTA button functionality:

Configuring CTA Button functionality

1. Open the respective content in build mode and navigate to the results page.

2. To configure a generic CTA button for the Results page, navigate to the Results Page tab, and scroll down to the Add Button setting. Toggle on the Add Button setting.

3. Edit the CTA text according to what you'd like to show to the users. In the URL field, mention the Phone Number, Email ID, or the URL to your webpage.

4. You can also allow the users to download a PDF from the Results/Outcome page by navigating to the Save As PDF tab.

5. In case you want to display CTA buttons for specific results/outcomes that you have created in your content, you can navigate to the specific result and then enable the Primary CTA button for the result. You can also choose to enable a Secondary CTA button as per your requirement.

6. Once you have made the required changes, click on Publish to save the changes. After saving, you can access the content using the live link. NOTE: When you click on the Call To Book Appointment/Email/URL button, it will prompt you to allow the Outgrow piece to access the DialPad/Email/Webpage, respectively. Make sure you accept the prompt that appears on the screen.

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IMPORTANT NOTE

There is also an option to Save Results as PDF where the user can save the results in a PDF format that can be configured by you under the Configure tab. You can read more about it here.

Understanding CTA Clicks data under Analytics

To understand the CTA Clicks data under Analytics, go to the User Funnels section in the Analyze tab. You can analyze where the user dropped off from the content and how many users clicked the CTA button. You can also find the click-through rate, which should be 15-20% when benchmarked with the proper CTA.

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Important Note

In case you have set up Conditional Messaging you can set up the Call To Action to be different for each condition. For a particular condition, you can set the CTA button to redirect a user to a URL whereas for a different condition you can set the CTA button to allow the user to call your team or send you an email.

If you have any questions or concerns, please feel free to contact us at [email protected], and we will be happy to assist you further.