It’s all in the name. The title of the content is the first thing the users see, so it has to grab eyeballs. Besides being catchy, it should be short, concise (not more than 5-9 words), and focused.
An effective strategy is to challenge the user by using words like “Are you a true..”, “Do you really know..” etc. Use phrases like the hardest quiz on or the most challenging test of.. to catch attention and bring them in.
2. Landing Page
Content usually begins with a landing page (LP) or a welcome page. The point here is to get the users excited about actually using the calculator and not “bounce”.
To do this, you want to have clear, crisp text that clearly explains what your content does and what benefit someone will get from your content. So in addition to saying “find the cost of building your roof”, you can add “make sure you are not overpaying” as a subheading to clearly outline the benefit.
Questions play an important role in the customer funnel, here are some of the best practices that can be used in your content pieces
1. Five to Ten Questions
You want to have enough questions that the users trust your content but not so many that they bounce off. There is a fine line and delicate balance between this and if you are building a B2C calculator, you want to make sure it's short and fun.
B2B calculators can be a little longer but they still have to be engaging, especially if you are targeting people at the top of the funnel.
For longer content pieces, over 8-10 questions, have them divided into sections so you don’t scare away users with a long list of questions on one page.
2. Use Checkboxes and Sliders
Avoid asking for text inputs because they are ambiguous and require too much thinking and time from users. Say you’re asking someone their height, provide a slider with pre-standardized units instead of letting the user imagine which units she should use.
Some of the Outgrow templates come with in-built slider question types. You'll learn more about them in the K Create a Calculator ] section.
3. Display 1-2 Questions at a Time
To avoid confusing the user, stick to one or two questions at a time unless the calculator requires real-time variable adjustment and calculations.
This is where it all comes home. The user filled out your questionnaire in anticipation of a result that adds value and/or is interesting. So your results need to be such that they do not disappoint the customers. Here is how you can do it!
1. Show Rich Results
To make the results richer, you can show multiple results instead of just a single number. For example, showing app development cost estimates by region adds to the analysis. Or while showing ROI, you can show ROI over 6 months, 1 year, and 2 years.
2. Use Images & Charts
Where possible, use graphics to make the user experience more appealing.
3. Show Comparisons
You can even show comparisons. For example, showing a comparison between “how much would you save by using [company’s] products” and also provide a way to save the results if you feel this can be useful to the customer in future
4. Show Breakdown
Instead of simply giving a number, as a result, you can even try to showcase the cost breakdown of each of the line items in a quoting calculator for example. This can allow the user to see how each component impacts the price.
5. Have a clear call to action
Now that you have added value to the user think about what is the right next step for a user at that point and have a clear call to action on that page.
6. Provide Ranges
Services businesses like legal and software design will usually provide a range: cost is between $8K to $12K, instead of saying $10K. This reduces the risk of committing a specific price point to a user.
7. Have a Disclaimer
It’s good to have a short disclaimer saying that all results are not binding in any way and are simply estimates to be used for educational purposes. This way you are not guaranteeing anything in your content and you are not in question as there are different types of users and not all results can match their needs or expectations.
The Outgrow Builder is an intuitive and flexible platform, which allows users to build highly optimized interactive experiences in minutes.
Outgrow's interactive content development studio (builder) is an intuitive and flexible platform, which allows users to build highly optimized interactive experiences in minutes.
We have modeled it around PowerPoint to make it easy for you to use. It is a What You See Is What You Get (WYSIWYG) builder. You can see the end-user experience in real-time while building your content. Also, since our builder comes ready to use layouts and templates, so you need not worry about design or coding.
The Outgrow comes with a variety of tools and features to make your interactive content marketing tools stand out. Take a look at the following articles to start creating numerical calculators, quizzes, surveys, polls, and a lot more like a pro.
In case of doubt or discussion, you can also reach out to us at [email protected] and we will be glad to assist you further.
Updated 7 months ago