Interactive Content Marketing is the next big thing! Understand how it can help you ramp up your marketing efforts, generate more leads, and dramatically improve conversions.
Outgrow is an intuitive interactive content marketing platform which lets you create interactive calculators and quizzes without writing a single line of code.
Learn more here: outgrow.co
Customers today want to be helped, not sold to
Hence, landing pages filled with marketing banter don’t convert anymore. And while eBooks and white-papers are great, the customer is inundated with too much content and doesn’t have the time to consume all of it. Hence, you need interactive content that engages customers by making them a key part of the narrative, instantly.
Here's a short video to get you started.
Before you dive all in, start with this free course on boosting lead generation with interactive content.
You’ll learn how to create a lead generation strategy that adds value to your customers and increases engagement.
An interactive calculator is a tool that answers your customer's most pressing questions. Examples include - How much does it cost to build a website? What is my risk of catching Zika? Which insurance plan is right for me? etc.
Any question that has a numerical or outcome based answer can be answered using an interactive calculator.
These tools deliver value upfront and help you effectively communicate with your audience without using the old school sales banter. They generate quantitative output that allows a customer to measure the impact of your product or solution. Besides, calculators are conversational and human, and thus get through-the-roof conversion rates.
An outcome quiz is sort of a recommendation engine. Think: "What color car should I buy?" or "Should I rent or buy?" or "Which Politician should I vote for?".
The fact that quizzes let users learn more about a topic or about themselves, and are entertaining, makes them viral.
Let your imagination run wild; with interactive content, sky is the limit. However, if you need some inspiration, checkout these use cases:
- How much will it cost to run a video marketing campaign?
- Calculate the cost of developing your app in different countries.
- Calculate the total REAL cost of your college degree.
- How much would it cost me to invest in an index fund?
- How much does it cost to climb Mount Everest?
- How much will I pay in broker fees to sell my home?
- How much does it cost to build a pool?
- What is your digital quotient?
- Evaluate the real value of your brand
- Calculate how much efficiency you can gain by shifting to SaaS
- What is your health rating as compared to an average adult?
- How much do you spend on impulse purchases?
- Are you a believer?
- What hairstyle best suits your personality?
Which celebrity is your twin soul?
Need more inspiration? Check out these calculators and quizzes examples
If you are looking for ways to improve your marketing strategy, better engage prospects, and generate more leads, then Outgrow is a great fit.
Outgrow’s interactive calculators and quizzes help you connect with your prospects at a humane level by answering their most pressing questions.
And of course, they help you better educate your prospects and clients about your product/service, thus helping you generate more leads. We have market researchers, recruiters, event planners, educators, customer success folks, online marketers, salespeople, and all-round creative builders using Outgrow’s calculators and quizzes every day.
All higher tier plans allow you to create unlimited calculators and quizzes. The major difference between the plans is the builder features you can use and the amount of leads and visits you are able to generate.
With all the paid plans you get access to powerful features like custom branding, custom call-to-actions, custom notifications, integrations, and many more. The plans are available as monthly, semi annual or annual subscription.