As the internet becomes more crowded with whitepapers, webinars, ebooks, and infographics, people are finding it harder to engage with all of this content. The traditional approach of simply showing content is no longer effective. Instead, audiences want to feel engaged in a two-way exchange where they can contribute and have their feedback incorporated into the content itself. This is where Interactive Content comes in.
Interactive Content is designed to engage your audience and create a digital experience that is measurable and effective. With Outgrow, you can transform your static content into an engaging, measurable, and interactive experience through different content types such as Quizzes, Assessments, Polls, Surveys, eCommerce Recommendations or Calculators. Interactivity adds certainty to every aspect of content, from leads and sales to measurement and insights. Not only does this approach increase engagement, but it also aligns sales and marketing efforts for higher conversion rates.
By using Outgrow, you can create content that is far more engaging, personalized, and immersive than traditional landing pages. This is because interactive content allows you to create custom output for each user based on their specific needs and interests. As a marketer, you can use this data to drive targeted marketing campaigns and create peer benchmarking.
Our experience working with clients has shown that landing pages typically have low conversion rates, usually in the range of 0-12%, with an average of about 2.35%. In contrast, interactive content built using Outgrow enjoys conversion rates that are almost a magnitude higher. We have seen conversion rates of almost 40%, which completely transforms marketing ROI.
Our findings will compel you to ditch static landing pages for interactive calculators!
|Landing Pages make generic, bold claims to get your email!
|Content created using Outgrow answers your user's important and most pressing questions.
|Landing pages are just about consuming content
|Interactive content can immerse you in a digital experience.
|Landing pages offer the same content to every user, no matter who the user is.
|Using interactive content, you can create customised output for each user.
|Landing pages run huge risks of visitor distraction as marketers use many design elements, visuals and interlinking to make their static landing pages attractive to inbound traffic.
|Calculators work in a step-by-step process and incrementally express the importance of your product to ensure conversions, leading to a low bounce rate.
|Landing pages or static content does not get shared easily
|Interactive content built using Outgrow, on the other hand, is something that adds value; people want to share it with their network. Not because they love Outgrow but because it helps them build their brand.
|When you use landing pages, you might miss out on attracting an audience outside of those you are directly targeting or appealing to.
|On the other hand, interactive content allows you to generate referral traffic and shares outside of your focused demography.
Interactive content also offers other benefits over static landing pages. For example, interactive content is far more shareable than landing pages. People are more likely to share content that adds value to their network, rather than simply trying to promote a brand. Additionally, interactive content allows you to generate referral traffic and shares outside of your focused demography.
Overall, interactive content is a powerful tool for engaging audiences and creating a measurable, effective digital experience. If you have any questions about how to incorporate interactive content into your marketing strategy, feel free to reach out to us at [email protected]. We are always happy to help you out.
Updated about 2 months ago