The Internet is crowded with white papers, webinars, ebooks, and infographics, but nobody has the time to download these ebooks or go through the whitepapers or attend webinars to learn more about a brand or it's offerings. In today's world, your audiences want to feel engaged rather than just reading or watching some content online. Content Marketing is no longer about showing content as we know it. This is where Interactive Content comes in. Interactive Content is a digital experience designed for engaging your audience. It is intended to be a two-way exchange and often includes a feedback loop in which the outcome of the experience is directly impacted by the interaction of the user with the content itself.
Using Outgrow you can transform your static content into an engaging, effective, measurable interactive experience in the form of a quiz, assessment, poll, or a calculator. Interactivity will add far more certainty about every aspect of content — from leads and sales to measurement and insights. Besides an increase in quality engagement, you’ll also see meaningful sales alignment with higher conversion rates. You will be getting higher engagement and consumption, lower bounce rates, a better user experience and far richer audience insights. As a marketer, you can use the data that you gain from the responses to drive targeted marketing campaigns as well as create peer benchmarking. In the age of the digital world, users are now able to access detailed information regarding their requirements.
We at Outgrow have worked with a lot of clients over the years and one thing that we have learnt is that a good landing page will get you a low conversion, usually in the range of 0-12% (with an average of about 2.35%). To get to the higher end of that band, it requires a lot of “conversion hacking” which sometimes takes your user experience over to the dark side. Interactive content built using Outgrow on the other hand enjoy conversion rates that are almost a magnitude higher. We have seen conversion rates of almost 40%. This completely transforms marketing ROI!
Here are our findings that will compel you to ditch static landing page for interactive calculators!
|Static Content||Interactive Content|
|Landing Pages make generic, bold claims to get your email!||Content created using Outgrow answers your users important and most pressing questions.|
|Landing pages are just about consuming content||Calculators are interactive and immerse you into a digital experience.|
|Landing pages offer the same content to each and every user, no matter who the user is.||Using Calculators / Quizzes you can create customized output for each user.|
|Landing pages run huge risks of visitor distraction as marketers use a multitude of design elements, visuals and interlinking to make their static landing pages attractive to inbound traffic.||Calculators work in a step-by-step process and incrementally express the importance of your product to ensure conversions leading to a low bounce rate.|
|Landing pages or static content does not get's shared easily||Interactive content built using Outgrow, on the other hand, is something that adds value, people want to share it with their network. Not because they love Outgrow but because it helps them build their brand.|
|When you use Landing Pages you might miss out on attracting an audience outside of who you are directly targeting or appealing to.||Interactive content, on the other hand, gives you the ability to generate referral traffic and shares, outside of your focused demography.|
In case you still have any questions or concerns regarding why you should use Interactive Content, feel free to reach out to us at [email protected] and we will be glad to help you out.
Updated over 1 year ago