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A/B Testing

The premise of A/B testing is to create two versions of the same piece of marketing and test the results with a segment of your audience. Make sure to test different versions of the following elements to maximize conversion - you should only change one variable at a time.

1. Heading and sub heading of your landing page:

These can have a big impact on CTR and people’s interest in sharing / taking the quiz or calculator.

2. Background Image on the landing page:

See how different images convert when shared on Facebook and how they impact your CTR.

3. Questions:

You can change the questions and keep the same number of questions or add/remove questions to see what converts better. You can also try rephrasing the questions to sound more fun or more interesting or to indirectly provide you with useful information.

4. Responses:

Try changing the responses by adding an icon before the response, replacing text with images and GIFs, replacing text boxes with sliders and multiple choice options.

5. Number of fields in the lead gen form (where you ask for email info etc.):

Try adding and removing a field in the lead gen form to see what is the optimal number of fields for you.

6. Position of the lead generation form:

You can try switching between before the results page and on the results page to see what converts better.

7. Template:

Try switching the template and see if that works better for your audience

Updated about a year ago

A/B Testing

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